USSD (Unstructured Supplementary Service Data) is a standard GSM protocol supported by almost all GSM handsets. A session-oriented technology unlike SMS (i.e. store and forward).USSD generates flash like messages that are displayed on a mobile handsets main screen without the need for the user to go to an ‘inbox’ to view them. USSD messages are not stored within the mobile handset, making them ‘one time read’ only – as soon as they are dismissed from the handset screen they are gone.
The protocol allows the subscribers to communicate with the applications of service provider’s with minimal delay between sending the query and receiving the response.
Finding high usability in PIN delivery and other sensitive use information such as stock alerts, appointment reminders, balance updates, surveys, voting and mobile coupon, USSD’s drag and drop menus are interactive and offer customer the convenience of an application.
USSD can help businesses increase their reach, as it is available regardless of the end-user’s mobile phone type and generation. New and compelling mobile customer engagement applications can be created using USSD. Anaya’s USSD is a hosted shared solution leading to faster time to market with low CAPEX investments.


  • Exciting, fast and cost effective method of communicating with users without the use of SMS and with full two-way capability, with near global coverage
  • Eliminates the need to depend on application installation
  • Drag and drop menus and auto retry mechanism
  • Supports multi-lingual messages catering to regional nuances
  • Allows messages to be initiated during calls, facilitating simultaneous voice and data communication
  • Accessible while roaming without incurring any charges

Business Benefits

  • Acquire more customers through increasing visibility by introducing USSD as a new sales channel for customer-care
  • Easily promote your services through all partners with a common dial short code
  • Network-ready, easy-to-use, and affordable delivery management platform
  • Possibility to access all Telco’s with one integration
  • Supports longer message content, and is generally considered more responsive due to session based real-time connection during a USSD session
  • No mobile changes needed to launch new services, and new services can be integrated with no network downtime or additional mobile requirements