Experience & Product Design
Design and engineering, integrated
Invoked when a solution needs a real interface or product surface, not just backend logic.
Understanding the task
What someone is actually trying to do — and where that breaks down today — is mapped before any screen is designed.
Product and experience design
Interfaces are designed around the real task in front of them, not a generic pattern.
Design-engineering integration
The screen and the system behind it are designed together, not handed off between two separate stages.